Label: Less Than 10 Sublabel of: Atjazz Record Company Established: 2014
In case you missed the news, Martin "Atjazz" Iveson launched a new record label under his Atjazz Record Company called “Less Than Ten”.
You are probably asking yourself, why that name? Well, it’s all about making music by using less than ten running processes ONLY.
Martin feels that the house / dance music scene is overflowing with music that can’t seem to stand out and bring something different to what is already out there. By putting a limit on running processes he believes it will give producers a chance to focus more on other aspects.
...and in just three years, they have taken over house music.
Local Talk is a record label founded on a simple premise with a simple concept: to release great house music. It is not simple, however, to replicate Local Talk’s uncanny success. Despite only starting its fourth year of business, Local Talk has achieved recognition and support on a scale that many labels can only dream of. What sets the label apart from hundreds of other house music labels created out of similar circumstances is the frighteningly high quality of their releases, especially given their young status.